A new ice cream shop takes over Giorgio’s space

We now know what will occupy the retail space at 1112 Washington Street in Hoboken, the former home of Giorgio’s beloved Pasticceria. Hoboken’s Daughter was the first to share with readers the news of the closure of the bakery and the sale of the building. The Castiello family ran Giorgio’s from 1974 until the bakery closed in November 2021. A new generation of local business owners will take over the retail space and honor Hoboken’s tradition of independent businesses. Brix Haus, an ice cream shop owned by Tara Glick, will move to 1112 Washington Street by the fall. Read on for the latest to come to this iconic space.

About Space

Giorgio Castiello was the face and heart of Giorgio. He opened the bakery in 1974 and his family lived upstairs in the brownstone building at 1112 Washington Street. Giorgio’s daughter Mary told HG what it was like growing up above the bakery. She remembers helping downstairs with her siblings, breaking eggs and standing on crates to reach the counter. Mary grew up working in the bakery. Giorgio died in 2019 and Mary ran things until the bakery closed in 2021.

Hobokenites knew Giorgio’s was the place to go for classic Italian pastries, all made with Giorgio’s Neapolitan flair. Giorgio had worked in bakeries and the food industry from the age of 12, so by the time the bakery opened in 1974 he had honed his craft. Above all, Giorgio’s was the place to go on Christmas for cannolis. There are probably hundreds of vacation photos taken around Hoboken tables over the years, with something delicious from Giorgio included in the spread.

The new generation

The building was sold in 2021. Michele Farrell, an associate broker with Liberty Realty, worked with the new owner to find a suitable tenant for the ground floor commercial space. “It was very important for the new owner to find a tenant who would be a good fit for the historic nature of the space,” Michele said. “It’s an iconic space with a lot of potential. The owner wanted to have a tenant who brought something local and more personal to Hoboken.

At the same time, local restaurateur Tara Glick was looking to fulfill her lifelong dream of owning an ice cream shop. Tara owns Porter in Weehawken and is a pastry chef by training. “Ice cream was always my favorite treat when I was a kid,” she said. “I always wanted to have my own ice cream shop.” Tara currently makes all the ice cream served at Porter from scratch. The flavors change frequently, but some are real crowd favorites, especially the Earl Gray Oreo.

Read more: A list of women-owned businesses in Hoboken and Jersey City

Tara is originally from New Jersey and, like many locals, moved to Hoboken after college. “I lived on 13th and Garden,” she said. “I loved Hoboken and wanted to have my own business there.” While looking for a suitable space to develop an ice cream business, Giorgio’s space caught her eye. “I always remember going there and seeing the window displays,” she said. “Loved that it was one of those iconic local businesses unique to Hoboken.”

(Photo credits: @porterportimperial)

Tara got in touch with Michele, who helped arrange a meeting between Tara and the building’s new owner. Michele said Tara’s energy and vision for space was what sealed the deal. “The new landlord really wanted to find a tenant who had a local vibe, and Tara’s proposal fit that,” she said. “We thought bringing in a small business would be a great way to honor the history of this building.”

About Brix Haus

Tara’s ice cream business will be called Brix Haus and she expects it to open around September 1. She says what makes her ice cream special is its emphasis on premium, seasonal ingredients. The milk comes from a collective of family dairy farms called Hudson Valley Fresh. “I joke that it goes from cow to cone in three days,” she says. “But that’s not an exaggeration, the milk is really so fresh.” Tara then talked about flavors and blends that customers can anticipate. “It will all start with a delicious, premium base and then we will use high quality blends,” she said. “There will be four to six base flavors and then another four to six that will rotate seasonally. There will also always be a vegan option.

house brix hoboken nj

Brix is ​​a measure of sugar, as well as the name of Tara’s dog. The logo contains the canine version of Brix.

In addition to the rich local history of the Giorgio space, Tara will have a private garden at the back of Brix Haus to grow some ingredients. “Right now at Porter we have planters that grow herbs and other edible things that we use in our ice cream,” she said. “I’m excited to have more space for it.” Currently, Porter’s boxes contain fresh mint, so Tara made mint stracciatella ice cream.

See more: Sprove Market Opening in Hoboken

Tara is excited about the new venture. She said that while an ice cream shop might have been an unconventional choice for a tenant, she feels a connection to the space and its history. “It was a great opportunity to replace a Hoboken business with another independent business,” she said. “We are replacing a very high quality bakery with something of the same essence – it’s the next generation.” Michele echoed that sentiment, saying the historic look of the building coupled with an owner who wanted to honor that made it impossible for all businesses to locate there.

“We are really happy with Tara and her plans for Brix Haus,” said Michele. “It’s a great choice for the new owner and tenant. We can’t wait to see it all come to life.

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