CHICAGO, June 22, 2022 (GLOBE NEWSWIRE) — via CannabisNewsWire — Illinois women in cannabis (IWC) will once again partner with Cannabis Drinks Fair to organize a critical session on the development of female-led cannabis drink brands.
IWC convened an all-female panel of cannabis industry executives to discuss women who use cannabis-infused beverages and beverages, and the implications of portability, palatability and sociability on development, branding and product marketing.
The panel will be moderated by I love Montes De Ocaexecutive director of Illinois Women in Cannabis, and presents:
- Meagen AndersonWholesale Director, Highway Horticulture, a vertically integrated cannabis production facility and wholesaler in the Midwest.
- Lisa Hurwitzpresident of Happi, Michigan’s first THC-infused beverage.
- Wendy BergerIllinois Women in Cannabis Co-Founder and Board Member and Founder of WBS Equities, LLC.
Founded in 2014, IWC has become the leading networking organization for the cannabis industry in Illinois and steadily advances its mission to empower women to build strong relationships, networks and careers in the cannabis industry. The Cannabis Drinks Expo panel of experts includes the chief revenue officer of the beverage category’s leading cannabis-infused brand, product development advisor for a newly launched cannabis-infused seltzer, partner and strategist sales representative for a national cannabis brand and consumer marketing agency, and a food and beverage trend spotter for the nation’s restaurant industry. Don’t miss this informed and focused discussion on what women want from their infused beverages.
Where and when
August 2, 2022 – Midwest Conference Center, 401 W Lake St, Northlake, IL 60164 (11 a.m. to 5 p.m.)
Exhibition opening hours: 11 a.m. to 5 p.m.
Conference hours: 9 a.m. to 5 p.m.
Cannabis Drinks Faira successful b2b trade show returns in July, providing the cannabis and beverage industry with a one-stop platform to do business, learn more about the category and find amazing brands.
Cannabis Drinks Expo is a b2b event that takes place every year in San Francisco and Chicago.
The theme for the 2022 show will be “Developing the Category”. The 2022 show will focus on helping anyone looking to enter the category learn and develop new products, help existing brands expand into other states by enabling networking opportunities with other state manufacturers, helping retailers and distributors develop their own store brands and discover new ways cannabis beverages can be marketed and sold. Ultimately, the event will find new ways to develop cannabis beverages to increase end-consumer market share.
The 2022 show aims to increase the overall category by showcasing exhibitors who can help do so and by focusing on the multi-state bottlenecks that are in place. The show will have an international and national focus instead of a state-based focus. This is where multi-state operators will come to find synergies and do business with each other while helping the category grow.
Hosted by the Beverage Trade Networkthis exhibition will shed light on the burgeoning legal cannabis market and provide insight into its future brimming with opportunity.
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