Blue Apron Introduces Ready-to-Cook Meals to Meet Growing Customer Demand for Faster Options

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) is launching a new line of ready-to-cook meals to meet growing consumer demand for convenient, quick and delicious meal options. Available to order as part of a subscription, each recipe comes with pre-portioned, pre-chopped ingredients and a recyclable aluminum tray. Simply combine, cook, and serve to enjoy a delicious, chef-designed meal with minimal prep.

“Our customers’ desire for easier meal options on days when time is limited led us to introduce ready-to-cook recipes. After exploring and testing dozens of options, our culinary team created delicious meals, without compromising the quality of ingredients for convenience,” said Josh Friedman, Chief Product Officer, Blue Apron. “We believe these meals fill an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron.

Ready-to-cook meals contain ingredients that require no knife work or chopping, allowing customers to easily assemble the meal in a single-use, recyclable aluminum tray, cook and add the finishing touches. which helps to minimize cleaning. The offer is the latest addition to Blue Apron’s ‘quick prep’ recipe category that helps customers save time in the kitchen. In addition to Ready to Cook, the company offers:

  • heat and eat—prepared, single-serving meals designed to be reheated in the microwave and ready in five minutes or less. The offering features recipes based on some of the company’s top-rated dishes.
  • Quick and easy— a series of recipes designed to make cooking and cleanup easier, including take-out meals and one-pot dinners designed to be ready in 30 minutes or less.

“Our Ready to Cook recipes have been developed by testing a combination of grains, starches and sauces from our pantry to provide a variety of options and cuisines, including Italian, Mediterranean and Mexican, with one container of cooking that gave the most consistent results,” said John Adler, Vice President Culinary of Blue Apron. “For example, our baked gnocchi are made with a mix of juicy tomatoes, spinach, spicy Calabrian chili paste topped with mozzarella, and our hearty tacos are made with a mix of chorizo ​​and black beans. served in a soft tortilla.

Ready-to-cook meals will be available to order on the Blue Apron website and mobile app in the two- and four-serving menu starting July 29. In weekly rotation, initial recipes include:

  • Baked Tomato and Cheese Gnocchi with Calabrian Chilli and Spinach

  • Baked Chorizo ​​and Black Bean Tacos with Jalapeño and Monterey Jack

  • Sweet Chilli Udon and Baked Vegetables with Coconut Chips and Sesame Seeds

  • Chicken pesto and orzo baked with spinach, tomatoes and ricotta

To find out more about ready-to-cook meals, go to cook.ba/readytocook.

About the blue apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that allow home cooks to embrace their culinary curiosity, challenge their cooking abilities, and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon neutral meal kit company and is focused on bringing amazing recipes to its customers, while promoting planetary and dietary wellness for all.

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