Caesar introduces a new concept for the dog food menu

Franklin, Tin. CESAR®, a brand of Mars Petcare, introduced its new “Match Up” menu concept on September 13th, inspired by human favorite foods synonymous with the football season. To launch this new concept, the brand has partnered with Jeff Mauro, chef, author and host food web.

The special ‘Match Up’ menu combines existing CESAR wet and dry recipes to deliver a ‘dog-friendly game of the day’. The list includes:

  • 7 Layer Caesar, combines beef, chicken, purple potatoes, peas and carrots. Fish Fillet and Spring Vegetables Flavor Dry Food Appetizer for Dogs and Snacks from Medi Trio
  • Wagon’s Tail Wings, which combine dishes of healthy, moist chicken, carrot, barley, and green beans with the flavor of grilled chicken and dry spring vegetables.
  • A pup dish, simply combines chicken, carrots and green beans with the flavor of grilled chicken and dry spring vegetables
  • Spot Tatter Skins, combining moist recipes with chicken, sweet potatoes, green beans, Porterhouse flavor and dry spring vegetables.
  • Chili con canin cuisine, combines beef, chicken, purple potatoes, peas and carrots with the flavor of filet mignon and spring vegetables.
  • Nachos Supreme, combines chicken, carrots, potatoes and peas with the flavor of grilled chicken and dry spring vegetables
Jeff Mauro, chef, author, and host of Food Network with his dogs Pinot G and JoJo. (Source: Caesar)

“Food brings people together, and this football season, the spread of food will not be complete until your dog has something to eat too,” Mauro said. “I love game day Chicago-style Italian beef, and the CESAR brand has inspired me [my dogs] Pinot G and JoJo to create flavors to match football favorites, giving them the touchdown experience they deserve, and the high-quality ingredients and flavors they crave.”

Mars Petcare has partnered with the Tennessee Titans football team, giving fans the chance to try out the new roster concept on October 9 at a pet-friendly football viewing party hosted by Yee-Haw Brewing Co. in Nashville.

“Because CESAR Canine Cuisine is designed with shared moments in mind, we wanted to offer pet parents new ways to connect with their pups this football season through delicious Game Day creations for dogs,” said Jan-Paul Janssen, Vice President. Marketing for Mars Petcare in North America. “Game hunting in the yard, piling up on the sofa to root your team, and now, sharing your game day together, can help foster more of the mutual joy that exists in the friendship between people and their pets.”

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