- Coca-Cola Zero Sugar will be a recognized brand at Birmingham 2022
- All bottles will be 100% recyclable and made from 100% recycled plastic
Coca-Cola Europacific Partners (CCEP) GB, the world’s largest independent bottler of Coca-Cola, will be the Official Soft Drinks Supplier of the Birmingham 2022 Commonwealth Games.
The Games will take place from July 28 to August 8 at venues in Birmingham, with around 4,500 athletes from 72 nations and territories competing in 19 sports and 8 para-sports, including athletics, diving and cycling.
CCEP, which manufactures, sells and delivers some of the world’s most popular soft drinks, will supply Coca-Cola Zero Sugar to the one million spectators expected at the Games, along with a number of their other products.
CCEP will support Birmingham 2022 in its ambition to be the first Commonwealth Games with a carbon-neutral legacy, with activity focusing on three of the Games’ main sustainability pillars – carbon and air quality, conservation and circular economy principles, to minimize waste .
All bottles sold at venue outlets will be 100% recyclable and made from 100% recycled plastic. CCEP will work closely with Birmingham 2022 waste management and recycling providers, including Games sponsor Biffa, to ensure plastics collected from all Games venues are treated and recycled. Messages will be present at all catering outlets reminding customers to recycle their packaging.
The soft drink manufacturer will use low-carbon transport options, such as electric vehicles, where possible to ensure products arrive at sites in a sustainable manner. As a company, CCEP is committed to reducing its greenhouse gas emissions by 30% by 2030 and has set an overall ambition to reach net zero by 2040.
Ahead of Birmingham 2022, CCEP is also partnering with charity, the Canal & River Trust, on a project to improve and strengthen three key areas along Birmingham’s canal system, which act as sustainable transport routes for Games. CCEP will provide funding and volunteer support for the project.
Sam Jones, Head of Climate and Sustainability at Coca-Cola Europacific Partners GB, said: “Birmingham 2022 is an inclusive celebration, and we’re proud to bring our much-loved drinks to Birmingham for everyone to enjoy together in a sustainable way.
“It is a privilege to work with Birmingham 2022 and other participating partners, to deliver Games that support long-term sustainable behavior change and create lasting legacies for local communities. Statistics show that only 47% of people know you can recycle a plastic bottle, and we hope that by engaging people through sport, we can create a powerful learning opportunity.
“Sustainability is at the heart of our business strategy, and the values in our dedicated This is Forward action plan align closely with those underpinning the Games. Birmingham 2022 offers a real opportunity to show what can be achieved. when we all work together towards a goal, and we are honored to play a part in it.
Sue Creed, Birmingham 2022 Catering, Cleaning and Waste Management Manager, said: “CCEP is a hugely influential industry leader and we are delighted to welcome them on board as the Official Soft Drinks Supplier.
“In just over a month, over a million spectators will visit the West Midlands to watch 11 days of elite sport, featuring some of the world’s best athletes. Part of that experience is enjoying drinks at venues and we look forward to working together to provide refreshments, including some of the world’s most recognizable brands.
Katie Sadleir, Chief Executive of the Commonwealth Games Federation, said: “We are delighted to partner with CCEP as they become the Official Soft Drinks Supplier of the Birmingham 2022 Commonwealth Games. Thousands of people will watch world-class sport at 15 amazing venues across the West Midlands this summer. and, with CCEP and their well-known brands, spectators will be able to enjoy a premium drink at every exciting moment of the Games.