The high rate of inflation leaves many in an economic bind. Although there are many companies that increase employee salaries, this would not be enough to match the inflation rate of many goods and services. Even long-standing “budget deals,” like McDonald’s big drink, are apparently affected.
Customers have long been able to purchase a fountain drink, any size, for just $1. Reader’s Digest reports that a big push for McDonald’s deciding to sell drinks for a dollar (which sometimes also extends to coffee shops) was a business move to help the chain compete with other franchises like Wendy’s.
Sierra (@seaairuhg) posted a video showing a sign in a McDonald’s drive-thru. The sign says the cost of a small drink is $1 and customers can buy a medium for 25 cents more, $1.25, and a large for 50 cents more, $1.50.
According to her hashtag, Sierra is at a location in Canada.
“That depressing moment when you realize the days of drinking dollars are finally being ruined by inflation,” reads the text overlaid on the clip.
It was viewed 4.3 million times in less than a week.
@seaairuhg $1 for a small?? #mcdonalds #canada #fyp ♬ original sound – sierra
According to the US McDonald’s website, it looks like the dollar drink deal is alive and well in the US.
The site says, “Maybe it’s the classic sip of Coke. Or the electric kick of a Sprite. Either way, get any size for just $1*. *Prices and participation may vary.
The price increase in Sierra’s video, however, underscored fans of the deal.
“Why is life an endless nightmare,” said one.
“It was the only thing that kept me going,” said another.
Others were unhappy with the company, saying it could afford to maintain the same prices.
“If costco can keep the 1.50 for sausages, mcdonalds can very well stay afloat by keeping the $1 drink days,” one said before accusing McDonald’s of being greedy.
“The silly thing is that it only costs them pennies a glass. Profiting almost entirely,” said another, to which Sierra replied, “The cost of everything else to maintain a McDonald’s has ballooned though. Fuel to get the products there, cost of parts and maintenance, etc.
But others said there could be another reason drink prices are rising.
“It’s $1 if you use the app. I think they’re trying to force their app on us,” one claimed.
A report of Style Democracy indicates that this might be the case. “If you order through the McDonald’s app, you can get ANY SIZE fountain drink or iced coffee for just $1 (plus tax),” he reports.
The Daily Dot has contacted McDonald’s US for comment.
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*First published: May 31, 2022, 2:39 p.m. CDT
Jack Alban is a freelance reporter for the Daily Dot, covering human interest/social media trends and real people’s reactions to them. He always seeks to incorporate evidence-based studies, current events, and relevant facts into these stories to create your not-so-average viral post.