Key Players of Energy Drinks Market are Red Bull GmbH, Power Horse Energy Drinks GmbH, Monster Beverage Corporation, PepsiCo, Coca-Cola Company, Arizona Beverage Company, Living Essentials, National Beverage Corp, Taisho Pharmaceutical Co Ltd, Nestlé SA, Kabisa BV, Suntory Holdings Ltd, Asia Brewery Incorporated, Otsuka Pharmaceutical Co, Dali Foods Group, LT Group Inc, Goldwin Healthcare, Cloud 9, Kraft Foods Inc, The Gatorade Company Inc and Heinz.
New York, Sept. 14, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the “Energy Drinks Global Market Report 2022” – https://www.reportlinker.com/p06319483/?utm_source=GNW
The global energy drinks market is expected to grow from USD 54.56 billion in 2021 to USD 58.35 billion in 2022 at a compound annual growth rate (CAGR) of 6.93%. The energy drinks market is expected to reach USD 76.60 billion in 2026 at a compound annual growth rate (CAGR) of 7.04%.
The energy drink market includes sales of energy drinks by entities (organizations, independent marketers, and partnerships) that refer to a drink comprising stimulant compounds such as caffeine, sugar, plant extracts, taurine, and acids amino acids that provide mental and physical stimulation. Energy drinks are popular dietary supplements that teens and adults consume to improve mental alertness and physical performance.
The main types of energy drink products include drinks, shots and mixers. Energy drinks are soft drinks that contain sugar and caffeine to increase physical performance and mental alertness.
Energy drinks are distributed through convenience stores, supermarkets/hypermarkets, pharmacies/health food stores, and online retail. These energy drinks are packaged in cans, bottles and the like.
North America was the largest region in the energy drink market in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period.
Regions covered in the Energy Drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and South America. ‘Africa.
The Energy Drinks Market research report is one of a series of new reports that provide statistics on the Energy Drinks market, including the global Energy Drinks industry market size, regional shares, competitors holding Energy Drinks market share, detailed Energy Drinks market segments, market trends and opportunities. , and any other data you may need to thrive in the energy drink industry. This Energy Drinks Market research report provides a comprehensive perspective of everything you need, with an in-depth analysis of current and future industry scenarios.
Rising demand for energy drinks across new distribution channels like e-commerce is expected to propel the growth of the energy drinks market. The demand for energy drinks on new distribution channels like e-commerce is increasing due to the convenience of buying from anywhere anytime, rapid smartphone adoption, easy and affordable access to technology, online pricing competitive, etc.
This growing preference for e-commerce platforms will lead to significant sales of energy drinks, as these play a vital role in distributing energy drinks to customers and ensuring that the product reaches them on time. need to visit stores.
For example, in April 2020, Celsius Holdings Inc, an American manufacturer of fitness drinks, announced a record volume of online sales thanks to new e-commerce partners and e-marketing initiatives. The company saw a significant increase in the average daily volume of online energy sales. beverages by more than 167% in April 2020 compared to the same period last year.
The company also sponsored the Energy Drink Aisle from Instacart, a leading provider of home grocery delivery services, to target online campaigns in response to the rise in consumers opting for delivery. door-to-door and food and beverage pick-up services. Hence, the growing demand for energy drinks on new distribution channels like e-commerce will drive the growth of the energy drinks market.
Adding new flavors is a key trend that is gaining popularity in the energy drink market. The addition of new flavors such as coconut, cola and others in energy drinks not only provides a new taste but also additional health benefits for consumers.
Many companies operating in the energy drink market are adding new flavors to energy drinks to attract new customers and increase their sales. For example, in April 2021, Red Bull, one of the multinational energy drink manufacturers and suppliers, launched Coconut Edition Sugar-free energy drinks in 25cl and 35cl cans.
It also includes B vitamins along with taurine and acesulfame-K as a sweetening agent, providing health benefits. Additionally, Rockstar Inc, an energy drink company based in the United States, offers new flavored energy drinks such as Rockstar Recovery in Marshmallow.
In June 2020, PepsiCo, an American multinational food and beverage company, acquired Rockstar for $3.86 billion. This acquisition completes PepsiCo’s energy drink portfolio, expands its market presence and strengthens its growth in the functional beverage segment. Rockstar is an American non-alcoholic energy drink company.
The countries covered in the Energy Drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom and the United States.
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