How Cracker Barrel’s Drama Impossible Sausage highlights bigger issues with the diet

Cracker Barrel Old Country Store might not be the first place you go to sample Impossible Food’s vegan sausage. But as of June 21, the iconic series has become a place for people Can Go for it. That’s because this summer, the chain added vegan sausages to its 600-location menu. Patrons can now order the meat option as part of Cracker Barrel (Build Your Homestyle Breakfast)’s new breakfast format (starting at $8.99, varies by location). This variation consists of eggs (non-vegetarian) cooked any way, biscuits and gravy (also not vegan), and a choice of meat (where impossible sausage is an option next to animal-derived sausage, bacon, and ham).

Notably, the Impossible Sausage – Cracker Barrel’s first vegan meat option – did not replace any menu items and was added as an option after regional testing proved demand.

“At Cracker Barrel, the all-day home-style breakfast menu is a staple that attracts enthusiasm from guests of all ages, so we’re always exploring opportunities to improve the way our guests eat breakfast,” Sarah Premiere, director of menu strategy at Cracker Barrel, in a statement in June. . “Our new breakfast menu innovations provide a personalized experience with delicious breakfast options to please every palate – whether guests are homesick, hungry for a nutritious vegetarian option or craving dessert. Morning, noon or night, we want guests to enjoy With your favorite value breakfasts.”

And while Tennessee-based Cracker Barrel is trying to explore new on-demand vegan options, the move has sparked some controversy.

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Meat eaters squabble over vegan sausages at Cracker Barrel

Cracker Barrel recently took to social media to promote her impossible vegan sausage sausage with a simple message. “Discover new meat frontiers,” the chain captioned the photo of the breakfast plate on Facebook. “Try the out-of-this-world flavor of Impossible Botanical Sausage the next time you make your own breakfast.”

Since August 1, the seemingly cute post has attracted 12,000 comments, many condemning Cracker Barrel for adding vegetarian meat and claiming it was trying to replace pork sausage. “You can take my ham sausage when you snatch it from my cold, dead hand!!” One commenter said in capital letters. “Don’t tread on my ham.”

Other commentators have jumped in to defend Cracker Barrel’s decision to update its list of vegetarian meat options. One commenter said, “The world is falling apart, but let’s get mad because you have another option for breakfast.”

Some commentators had a different view all together. “I am a meat eater but it is impossible to have burgers and sausages So One commenter said. “I couldn’t even tell the difference. I think it’s great for people who can’t eat meat for any reason.”

For comparison, Cracker Barrel’s July 30 post – the day before the Impossible Sausage article – about its cheese-filled waffles garnered only 78 comments, some of which came after the Impossible Sausage controversy.

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Vegetarian meat to fight the climate crisis

While the battle at Cracker Barrel over adding the impossible vegan sausage rages on, the climate crisis — fueled largely by animal husbandry — is bringing some of the hottest temperatures ever recorded to regions around the world, including the American South. . In mid-June when Impossible’s sausage hit the menu in Cracker Barrel, 16 states were under heat alerts, and Nashville, Tennessee — not far from Cracker Barrel’s Lebanon headquarters — recorded its first 100-degree day in nearly a decade.

A growing body of research is revealing the broad impact of animal agriculture on the environment, including a 2022 review recently published in the scientific journal future food which examined 43 studies on the topic to conclude that plant-based meats are healthier for humans and more sustainable than their animal counterpart.

And the sustainability benefits of Impossible are undeniable. While animal-derived food production is responsible for up to 17 percent of global greenhouse gas emissions, Impossible plant-based alternatives require 75 percent less space, 85 percent less water, and 90 percent less water. Less greenhouse gas emissions.

“Plant proteins require a fraction of the land and emissions and other harms associated with conventional meat products,” Maya Keri, a spokesperson for the nonprofit Good Food Institute (GFI), told VegNews. “By adding more vegetarian options to their menus, restaurant chains are providing consumers with a more sustainable choice and opportunity to choose products that align with their values.”

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The demand for vegetarian meat is growing

And the demand for plant-based foods—driven by environmental benefits, animal welfare, and health—is also strong, especially when it comes to food service menus.

“Plant-based products have been one of the fastest growing trends in foodservice over the past several years, and foodservice operators continue to use plant-based proteins to drive growth and differentiate their menus,” Kerry said. Shipments of plant-based proteins to commercial restaurants have increased year on year as consumers continue to demand more plant-based options than ever before.

According to GFI, vegan food sales raised $7.4 billion in 2021, a 54 percent increase since 2018. These stats help chains like Cracker Barrel understand how to implement changes to their menus to better serve consumers’ needs, which are expanding beyond burgers. Vegetarian and in the new vegetarian meat categories.

“The vegan burger continues to be a crowd pleaser and is often one of the fastest growing food orders, and now menus are rapidly expanding to include vegan sausage, chicken, ground beef and chorizo,” Kerry said. “By expanding plant-based options on their menus, restaurants have been able to attract new and younger consumers and increase check averages, which is likely to be an attractive option for chains like Cracker Barrel.”

For the latest botanical news, read:
Could a new Postbiotic protein make Babybel the best tasting vegan cheese?
Lizzo shines through “hot foods” with the help of bold vegan chicken
A new study reveals that vegetarians who lift weights have better bone strength

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