Hwy Haul is on a mission to eliminate food waste in transit

At a time when the world population is steadily marching towards a projected 9 billion by 2050, there is real concern about the ability to feed everyone, especially with resources already being depleted and making way for development.

While producing more food may be a challenge, drastically reducing food waste may indeed be the most viable solution, and the founder of the emerging digital transportation platform believes his system could lead the way.



Syed Aman, co-founder and CEO of Hwy Haul, with Mitch
Kowalewski, Vice President of Sales and Marketing for the company,
At the recent Viva Fresh Expo in Grapevine, Texas.

Syed Aman, CEO and co-founder of Hwy Haul, has developed a revolutionary method of connecting fruit and vegetable shipping companies with transportation service providers that eliminates many of the inefficiencies that currently plague the process.

Aman is well-versed in the transportation and logistics fields, due to his background as one of Walmart Labs’ founding engineers and Walmart Supply Chain Manager, tasked with laying the foundation for the online grocery platform for the world’s largest company. Retailer.

“My co-founders and I took the responsibility to expand from a company that was a few million dollars to a multimillion dollar platform,” he said. “As we scale and build technology online, we realize that there are a lot of shortcomings in the value chain in the way you build and move the burden.”

Aman said he did some market research and learned that $40-50 billion in fresh produce is wasted during transportation.

“That’s a mind-boggling number,” he said, “but another useful discovery we’ve made is that 50 percent of a product’s life is spent on trucks.”

He added that there is practically no transparency or visibility of what happens to the product during transportation. “It’s a very delicate commodity, and needs the right temperature and humidity in order to maintain quality and reduce load rejection.”

Aman was convinced that he could apply what he had learned during his time at Walmart and create a digital platform that would add efficiencies to fruit and vegetable shipments to achieve his ultimate goal of eliminating food waste.

Hwy Haul was born
In 2018, Aman and his co-founder began their journey with Hwy Haul by developing an app to use for booking transportation for loads of products.

“Our first release was only for Android, not even for iOS,” he said. “We used to chase drivers around and actually bought them new phones, loaded the app on them, and just asked to keep location services running. They were able to book freight with just the click of a button, and a quote was automatically sent. The drivers loved it, and started spreading the word about our platform. “.

But Aman did not stop there in his quest to better understand the challenges drivers face.

“We spent a lot of time with the drivers – on the road and in truck stops, we even got to know their families,” he said. “Some of their stories are really sad — the wife gets up at five in the morning and starts making calls to the brokers, and after a lot of haggling back and forth, a load is finally booked. And imagine what? That load is 200 or 300 miles away, and that’s a lot of empty miles.”

Aman was convinced that the solution was digitization, machine learning for artificial intelligence, and blockchain – the key elements of Hwy Haul’s system.

“We’re bringing all of this technology together to power the next generation of mobile charging in the industry,” he said.

For drivers, it’s easy to sign up for Hwy Haul, said Mitch Kowalski, vice president of sales and marketing.

“The only thing they need is a phone,” he said. “We deliver seamless setup in minutes. We work directly with growers on the specific temperatures they need for the loads, then we connect them to the driver. If the shipper is raspberries, we connect them with a driver who knows the berries. All the driver needs is to bring his truck. Drivers depend on a partner to give them All their miles during the week. We provide a seamless and easy-to-implement work experience for any driver out there.”

Aman added that Hwy Haul has a delivery strategy for its drivers that significantly reduces empty mileage, adding more efficiency and sustainability to the system.

Kowalewski said Hwy Haul’s value is expertise to reduce risk. “The general shipping provider pulls paint or stairs, and maybe dips into the products,” he said. “A lot of people actually shy away from produce because of risks. But Hwy Haul’s passion is production, which gives us a level of expertise to reduce risks. It gives a high level of confidence to the shipper farmer.”

Kowalski added that the lack of proactive activity is a major reason why there is such a high degree of waste in recalls.

“When there is a problem during the transfer, in the traditional model it is manual answering, like voicemail and waiting for a return call,” he said. “With Hwy Haul, we provide real-time notifications of any issue so it can be dealt with before the quality of the pregnancy is affected.”

Aman agreed, adding that Hwy Haul not only saves shipper money, but also helps save you time and worry spent handling shipments.

As evidence, he said, the industry averages with rejected loads between 8 and 14 percent, which equates to $40-50 billion in food waste listed above. “Hwy Haul has already reduced that by at least 80 percent,” Aman said. “We strive for fresh, fresh produce and decline in the 1 percent range. And we’re really just getting started.”

Aman said Hwy Haul is data-centric in every decision she makes, whether it’s for her clients, telecom companies, and even our business.

“We have the complete market information for the industry in our systems,” he said. “We can offer real-time prices in the spot market that are competitive with what is happening on that day, but we can also set a price for three months, six months, or even a whole year. It’s a piece of cake, and we do it for a living.” , He said.

Kowalewski added that while there are other big players in the field, not many are as focused on production as Hwy Haul. “We eat, breathe and sleep fresh produce,” he said. “It’s in our DNA and that’s our basic foundation.”

Aman agreed, noting his success in a relatively short period of time.

“We started in 2018, increased hundreds of percentage points year over year, and I expect this to be the trend line going forward in the coming years,” he said. “Right now, we have hundreds of freight carriers on our platform, and we think we have access to roughly 10 percent of the entire refrigerated driver capacity in the country. There are about 17,000 freight brokers in the country, and we should really be in the top 100.” .

Kowalewski noted that the majority of the industry today is traditional logistics. “A lot of people look at digitization as the future, but in reality it is the present, and the biggest shippers understand that,” he said. “The biggest companies are embracing digital in their operations, and they are looking for like-minded partners to integrate into their systems. So we are gaining market share based on this model.”

In closing, Aman said: “Our motto is ‘We move and produce smarter’, and our mission is to eliminate food waste in transit. We want to be the number one digital shipping platform for fresh produce, and we will accept nothing less.”

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