IDFA releases new ice cream trend survey with

WASHINGTON, June 21, 2022 (GLOBE NEWSWIRE) — National Ice Cream Month is right around the corner, and the International Dairy Foods Association (IDFA) has once again partnered with Research America, Inc. to survey the love of USA for all things ice cream and frozen desserts. This year’s survey is the most comprehensive to date, polling leading national and regional ice cream makers and processors among IDFA members, as well as hundreds of smaller scoop shops and ice cream makers across the country. retailer of the North American Ice Cream Association, in addition to more than 1,000 American consumers.

So what’s the scoop? According to the survey, Americans’ favorite flavors depend on who you ask: ice cream makers or consumers. But before you lose your nuggets, let’s compare the two groups:

Top 5 flavors among ice cream parlors and scoop shops:

  1. Cream cookies
  2. Vanilla
  3. Chocolate
  4. mint chocolate chips
  5. Strawberry

Top 5 flavors among consumers:

  1. Chocolate
  2. Cream cookies
  3. Vanilla
  4. Strawberry
  5. Chocolate Chip

It’s clear that chocolate, vanilla and cream cookies remain the top three flavors in the country, reflecting the results of the 2017 IDFA-Research America survey. This year, however, a few new flavors have entered the top. five with the emergence of strawberry and chocolate chips alongside the main five mint chocolate chips.

“America’s love for ice cream knows no bounds,” said IDFA President and CEO Michael Dykes, DVM. scoop shops and convenience stores. America’s favorite frozen treat is more than just a dessert — it also supports nearly 30,000 jobs and injects $13.1 billion into our nation’s economy each year, according to IDFA’s Dairy Delivers®. This July, celebrate National Ice Cream Month with a cone, pint or half-gallon of your favorite flavor and know that you’re also supporting the dairy farmers and manufacturers of this great country.

More results from the IDFA-Research America survey:

What type of container do consumers prefer?

  • Waffle cones outperformed sweet cones by 32% to 12% among consumers, but 37% of consumers prefer to eat their ice cream from a bowl.

What kind of toppings do consumers prefer?

  • Chocolate is the most popular topping sauce, beating caramel 26% to 18%. Nuts and sprinkles are the most popular dry toppings, 15% and 14%, respectively.

Which nuts do consumers prefer?

  • Among nuts, pecans beat peanuts by 24% to 18% among consumers.
  • Ice cream parlors and scoop shops report the same ranking.

What is the most popular fruit included with ice cream?

  • Strawberries, at 48% of consumers. Bananas ranked second at 36%.

What is the most popular confectionery included in ice cream according to ice cream makers?

  • Cookies take the top spot (46%), followed by candies/chocolate pieces (27%) and brownies (19%).

When and how often do consumers eat ice cream?

  • 73% of consumers consume ice cream at least once a week and 2 out of 3 consume ice cream in the evening.

Where do consumers buy their ice cream?

  • 84% prefer to buy ice cream at the grocery store and eat it at home.

When shopping for ice cream, what size container do consumers prefer?

  • Nearly half of consumers prefer half-gallon containers for ice cream from a grocery store; 23% prefer a pint.

Other ice cream facts from the survey:

  • Sandwiches are the most popular novelty product, beating cones by 48% to 21%, followed by sticks/lollipops at 12%.
  • While ice cream makers say they are seeing an increased demand for non-dairy ice cream and plant-based ingredients, consumers rank them near the bottom of the list of most-consumed types of ice cream and frozen desserts.
  • Premium and regular ice cream accounts for 80% of the market, according to ice cream makers.
  • July is the busiest month for ice cream production when nearly 3/5 of all ice cream is produced, followed by June and May.
  • Two-thirds of ice cream makers say they already use or plan to incorporate more sustainable packaging solutions.

The IDFA National Ice Cream Trend Survey was conducted from May to June 2022 and included members of the International Dairy Foods Association, the North American Ice Cream Association and US consumers who said consuming ice cream in the past month. Email invitations and links were sent by the IDFA and the North American Ice Cream Association to their members to complete an online survey. Research America, Inc. surveyed online ice cream consumers via a nationwide sample panel.

To see the full results, go here.

# # #

About Research America, Inc.

Research America, Inc® is a leading marketing research and consumer analytics company, supporting large corporations with brand and product strategies by performing qualitative and quantitative market research. To learn more, visit

About the North American Ice Cream Association

The North American Ice Cream Association is committed to advancing the ice cream and frozen dessert industry and fostering the success of our member companies by providing meaningful network connections and expertise, innovative educational opportunities and continued strategic leadership.

About the International Dairy Association

The International Dairy Foods Association (IDFA), Washington, DC, represents the nation’s dairy manufacturing and marketing industry, which supports more than 3.3 million jobs that generate $41.6 billion in direct wages and $753 billion in overall economic impact. The diverse members of the IDFA range from multinational organizations to single-plant companies, from dairy companies and cooperatives to food retailers and suppliers. Together, they represent 90% of milk, cheese, ice cream, yogurt and cultured products, as well as dairy ingredients produced and marketed in the United States and sold worldwide.


Leave a Reply

%d bloggers like this: