Kroger, Couche-Tard invest in Kitchen United

Supermarket giant Kroger and convenience store giant Alimentation Couche-Tard have participated in a new funding round for “restaurant center” operator Kitchen United.

Pasadena, California-based Kitchen United on Monday announced $100 million in Series C funding from investors Kroger, Circle K’s parent company Couche-Tard, Restaurant Brands International, B. Riley Venture Capital, shopping mall giant Simon, and Phillips Edison & Co. HAVI group.

Upon completion of the tour, Kitchen United said the total funds raised so far had risen to about $175 million. The company noted that this includes “strong participation” from all existing institutional and strategic investors (GV, Fidelity Investments Canada ULC fund-managed, RXR, DivcoWest, Cali Group, GoldenArc Capital, General Global Capital and Rich Product Corp.) as well as “investments of Big” include Kitchen United founders Harry Tsao and John Miller, Michael Montagano, CEO of Kitchen United, and NFL Hall of Fame quarterback Peyton Manning.

Under the banner of Kitchen United MIX, Kitchen United operates ghost kitchens that provide “virtual food courts” in various places, including stores, malls, and other public places. Customers place orders online, through a mobile device or through an in-person ordering kiosk using Kitchen United’s MIX platform and then have their meals picked up or delivered on site. Restaurant staff prepares orders, with delivery service fees set by third-party providers.

“We see many business opportunities in partnering with Kitchen United as it prepares for significant scale,” said Kevin Lewis, chief marketing officer of Toronto-based Alimentation Couche-Tard, which operates more than 14,000 convenience and/or fuel stores in 24 countries and territories. “We believe this business stands apart from other players in the industry with its central locations, multi-format offerings, experienced management team and mature technology suite – all aligned with Circle K’s mission to make our customers’ lives a little easier every day as we work together to shape the future of convenience.” .

Last week, Kitchen United said it opened its third MIX location inside a Kroger Company supermarket, this time at its Kroger-banner grocery store at 5665 East Mockingbird La. in Dallas. Since revealing the national partnership with Kitchen United last August, Kroger has opened restaurant kitchens inside a Ralph supermarket in Westwood, California, in January and inside a Kroger grocery store in Houston in February.

“When our customers think of food, they think of Kroger,” Dan De La Rosa, group vice president of fresh marketing for the Kroger Company in Cincinnati, commented on the opening of Kitchen United MIX in the Dallas Kroger store. “The Kitchen United collaboration delivers the freshest meals our customers crave on demand. It is another innovative example of how Kroger delivers on its commitment to anything, anywhere, anytime.”

Besides Kroger, in the past two years, Kitchen United has also revealed collaborations at Simon mall properties across the country. The company said it now has about 200 operational kitchens in 20 regions – with plans to “significantly increase its technology and physical footprint in the near term – and has seen triple top-line growth for three consecutive years.”

Kitchen United added that its expansion will continue to focus on key US markets such as Los Angeles, New York City, Chicago, and Texas, as well as enhancing its multi-concept ordering platform, Kitchen United OS for use by food operators including Burger King, Popeyes and Chick-Fil. -A. and Portillo, Panera Bread, Dog Haus, Wingstop, and Brinker International.

“This Series C funding further cements Kitchen United’s leadership position in the industry,” Montagano stated. “Kitchen United sits uniquely at the intersection of technology, food and real estate. Our solution acts as the technological and physical infrastructure that revolutionizes centrally located distribution centers by simplifying demand and consumption outside the premises. To this end, we are pleased to partner with leading investors in the areas of grocery, convenience, restaurants, shopping malls, packaging, logistics, distribution, automation, and urban and suburban real estate development.”

Leave a Reply

%d bloggers like this: