Free candy canes, anyone?
A festive collaboration we didn’t know we needed!
This festive season, beloved brand BRACH’S is teaming up with candy Macklemore and TikTok sensation Barbara “Babs” Costello from Brunch with Babs To bring generations together for a holiday tradition exchange.
“Families of all generations are eager to keep holiday traditions alive, and many want to learn and try new things as families grow and develop,” said Lauren Holtz, director of seasonal marketing for BRACH at the Ferrara Candy Company, in a press release. “BRACH candies, specifically our candy canes, are synonymous with holiday memories and loved by every generation. Sweetness Swap aims to bring people of all ages together this season to make moments even sweeter with meaningful connections and stress-free celebrations.”
Bridging the gap, BRACH’S Sweetness Swap will begin Dec. 4, with the Grammy-winning artist and father of three, along with the internet’s beloved holiday grandma, recreating each other’s favorite holiday activities that make the moments even sweeter. to their families every year. Fans can tune in via Instagram Live at 7 p.m. EST to see the celebrations via the files of @Macklemore and @BrunchWithBabs.
“I love the holidays and always look forward to spending time with family and friends and getting a free pass to eat all the candy – and you know Britch’s candy canes are always a sweet spot!” Macklemore said of the event. “I’m excited to share BRACH’S and Babs from Brunch with Babs to pass on some holiday spirit and share two of our favorite traditions.”
After Macklemore and Babs begin the exchange, fans across the country will be invited to participate by sending in their holiday traditions at BRACHS.com/SweetnessSwap in exchange for a different activity shared by someone from another generation and a free box of BRACH’S Candy Canes (up to the first 5000 demands). Submissions will be open December 4 through December 16, and fans will receive BRACH e-Cards proposing a fan-submitted new way to cool off their holidays starting December 19.
Babbs noted, “Holiday traditions are really at the heart of every season—I’ve collected so many friends and family that I’ve inherited over the years to enjoy with my children and grandchildren.” “There are so many fun things you can do with candy to celebrate the occasion, and BRACH’S isn’t just America’s favorite candy cane brand, it’s a personal favorite, too. How his family celebrates has him (and you!) try one from me.”
Submit your exchanges online and don’t forget to check out our Instagram Live kick-off session, as the brand might have more sweet surprises in store!
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