The fast food industry as a whole generated $278.6 billion in revenue in 2021, and much of that can be contributed to businesses that follow the basic principles of a quality catering: maintaining the quality of ingredients, placing orders correctly and preparing tasty meals. and distinct from a company’s brand image. Sure, there’s a lot of clever marketing that attracts customers, but if your fare isn’t tasty and customers can’t expect more or less of the same experience every time they visit one of your franchises, then you’re probably not going to build a group of dedicated people willing to give you money.
But all of these factors are also enhanced by advances in technology that help businesses stay ahead of the game. A multitude of innovations are constantly being designed/tested to keep people coming back for more, while increasing profits. Sometimes these advances don’t even necessarily have to do with improving the flavor of a food.
One example is the new take-out drink lid system that McDonald’s is apparently trying out in some of its franchises, as evidenced by a now-viral TikTok video. Take a look for yourself.
@olli3_02 No more spilled delivery drinks 🙏🏻 #mcdonalds #mcdonaldsworker #mcdonaldsuk #mcdonaldsworkers #maccies #macciesworker ♬ original sound – Ollie
In the clip, uploaded by a creator who goes by the name Ollie (@oll3_02), someone is seen picking up an uncovered drink from a machine designed to hold a single cup. Once the cup is inserted, the machine picks it up, spins around a bit, then ejects the drink – it’s now covered in a single plastic film over the top, sealing the carbonated goodness inside.
This type of “drink enclosure” system is commonly seen in many bubble tea shops. Judging by Ollie’s caption, which reads, “No more spilled delivery drinks,” it looks like traditional lids aren’t going anywhere. He further explained the function of the machine in the comments section of the post.
“Just to clarify some things, the machine has been put in our store on a trial basis and is for delivery only,” he says. “It seems slow but we have a drinks vending machine so don’t waste time making the soft drinks as a machine makes them for us.”
The “automatic drink machine” that Ollie refers to is impressive technology if you’ve never seen it before. That, combined with the special lid contraption, provides a pretty much hands-free drink-drinking experience, which after the COVID-19 pandemic is probably a relief for many customers.
Some reviewers have expressed their enthusiasm for the plastic wrap application machine.
“As a delivery man this is HUGE, no other drink spills other than McDonalds,” one viewer wrote.
“Wait, that’s huge, drinks were always what slowed down orders when I was working there,” said a former employee.
Others, however, thought the lidded machine would eventually slow down orders and run into a litany of problems, much like how Mickey D’s ice cream machines are almost always out of order.
“’Can I have a coke please’ ‘Can’t love that the lid machine isn’t working’,” one user joked.
“Brother I know how slow this drink vending machine is, don’t lie,” said another.
And then there were those who worried about the environmental impact of plastic film.
“Ah yes, replacing recyclable lids with non-recyclable plastic wrap,” said one commenter.
According to Earth 911, “Plastic packaging and film packaging are typically #2 and #4 plastics, both of which are recyclable. It is often recycled into composite wood, but it can become a wide variety of products. Unless Unless your local recycling service tells you otherwise, plastic packaging and film should be taken to a drop-off location for recycling.
McDonald’s lids are also not considered recyclable, according to QuerySprout.
However, the plastic wrap, as well as all recyclable items, must be clean and free of any residue, a requirement that can be difficult to meet if the wrap is attached to the cup.
Whether or not lid-closing machines will become a staple of McDonald’s is not yet clear, but with the growing popularity of food delivery apps, more take-out orders are coming from franchise stores every day.
The Daily Dot reached out to Ollie on TikTok for more comments on the machine.
today’s best stories
*First published: May 29, 2022, 11:07 a.m. CDT
Jack Alban is a freelance reporter for the Daily Dot, covering human interest/social media trends and real people’s reactions to them. He always seeks to incorporate evidence-based studies, current events, and relevant facts into these stories to create your not-so-average viral post.