New cookbook celebrates PEI food, farmers and fishermen ‘flying off shelves’

A hardcover cookbook full of recipes and stories depicting fishermen and farmers in Prince Edward Island recently released, and it’s already topping some book lists in Canada.

Canadian food island Developed by Food Island Partnership, Department of Fisheries, and various industry associations including PEI Potato Board and Lobster PEI

It was launched on September 6 at the Fall Flavors Festival Kickoff in Prince Edward Island.

“We really wanted to show the world what makes us ‘Canadian Food Island,’ and do something that every fisherman, farmer, and processor would be proud of,” said Callie Butler, executive editor of the book.

Crystal MacGregor, left, director of communications and marketing for the Food Island Partnership, and Kaley Butler, executive editor of Canada’s Food Island cookbook, appear at the book’s launch and kick-off on September 6 for the Fall Flavors Festival in Prince Edward Island. (Shannon Courtney)

“We are very proud of our world-famous food,” said Crystal MacGregor, director of communications and marketing for the Food Island Partnership, calling the cookbook a “labour of love.”

She noted that Prince Edward Island has the largest share of GDP from the food economy of all the provinces in Canada. “We create more than 20,000 jobs directly and indirectly on the island.”

An “eclectic” but easy-to-use mix of dishes

Canadian food island It contains stories and over 100 recipes featuring the island’s main food products and exports – including potatoes, lobster, oysters, oysters, mussels, cranberries, strawberries, and sustainable beef.

Butler said the team worked with island chefs, nutritionists, and recipe developers to come up with an “eclectic mix” of dishes — “everything from a winter roast turkey or beef dinner to a chocolate-potato cake to…thai coconut lobster tails.”

Canadian Food Island features island recipes and how-to tips for dealing with specific island food.
“Not everyone is comfortable with shelling oysters or brewing, cooking lobster at home or cooking a certain cut of beef, so we really wanted to give everyone the tools to be comfortable with our products in the kitchen,” Butler says. (Claire Mackenzie/CBC)

They wanted to make the recipes as accessible as possible so that novice chefs and seasoned foodies alike could enjoy the book.

“We’ve tried to be very user friendly,” Butler said. “We spent a lot of time discussing with industries on the How To pages, because not everyone is comfortable peeling oysters or brewing, cooking lobsters at home or cooking a certain cut of beef, so we really wanted to provide everyone with the tools to be comfortable with our products. In the kitchen. “

We all know, being islanders here, that everyone is welcome in our kitchen and everyone has a seat at our table.– Crystal McGregor, Food Island Partnership

She said they also included a photo with each recipe, and kept the ingredient list as simple as possible—”the things you most often have in your pantry.”

Supporting food banks in Prince Edward Island

MacGregor said the cookbook is truly a “Prince Edward Island love story,” highlighting the island’s authentic and exceptional fishermen, farmers, and food products.

The team worked with island chefs, nutritionists, and recipe developers to come up with an “eclectic mix” of dishes, Butler says. (Claire Mackenzie/CBC)

She also likes that royalties from the book be sent to PEI food banks.

“We know there is a growing need for food security on the island, and because we are Canada’s food island, we wanted to give back and put food on people’s tables,” she said.

“So when you gift yourself this beautiful book that will be appreciated for years, you can also feel good that you are giving back too.”

“Fly off the shelves”

Until now, Canadian food island Big hit.

“The first edition was over 5,000 books flying off the shelves,” MacGregor said.

“We’re happy with how well it’s going and at this point we have to start looking at a reprint – really,” Butler said. “In our early days, we were #1 on Amazon for Canadian cookbooks, seafood cookbooks, and Top 10 Indigo books as well as part of Indigo’s most anticipated Canadian issue list.”

Canadian Food Island cookbook features recipes and stories from PEI fishermen and farmers.
“We know there is a growing need for food security on the island, and being Canada’s food island, we wanted to give back and put food on people’s tables,” MacGregor says. (Claire Mackenzie/CBC)

In addition to selling the book at major retailers, some island-owned stores will also stock the book, including Bookmark and some decor stores.

Butler and McGregor said they hope Canadian food island It will prove to the rest of the country, the United States, and the world that PEI is indeed a culinary destination.

“We all know, being islanders here, that everyone is welcome in our kitchen and that everyone has a seat at our table,” McGregor said.

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