Open Farm unveils alternative dog protein food and nutritional supplement at Global Pet Expo

Orlando, Florida. During the Global Pet Expo March 23-25, the premium pet food brand Open Farm debuted its new supplement line and new dog food using alternative proteins. According to the company, the dog food supplement will be available in retail stores beginning this spring and the new dog food line is scheduled to launch later this year.

Open Farm Pure & Intended Dog Food Supplements are soft chews that provide various nutritional benefits targeting specific health concerns in dogs. Made in the USA, the supplement is formulated with human-grade ingredients, is also non-GMO, and is available in five types: immune, hip, joint, skin, coat, calming, and probiotic.

Brand-new supplements can also be tracked using a QR code on their packaging, detailing all the ingredients used and their benefits, to provide consumers with greater transparency.

“Supplements are one of the biggest emerging trends we are seeing right now, and demand from consumers and our retail partners, alike, is high,” said Mark Sapir, chief marketing officer of Open Farm. “Our supplements are specifically created to meet the many different needs of dogs at all stages of life and, like all Open Farm products, are entirely traceable to the source. This level of transparency is a first for the pet food supplement category and reinforces our commitment to meeting standards for sourcing the most ethical ingredients. and sustainability across our entire product offering.”

Dog supplements are also approved by veterinarians and approved by the National Animal Supplement Council (NASC). The supplement will officially launch this spring, and will be available in packs of 90 counts for $24.99 to $34.99.

Open Pharm also showcased its alternative protein dog food line at the Global Pet Expo, marking the company’s entry into the alternative protein segment of the industry and affirming its commitment to sustainability. The Kind Earth line has two formulas: a plant recipe and an insect recipe.

Kind Earth Open Farm Protein Dog Food Alternative

The vegan recipe consists of whole grain barley, fava beans, oats, dried yeast, sweet potatoes, potato protein and other plant-based ingredients. The insect recipe is made with larvae of the black soldier fly (BSFL) as well as whole brown rice, whole barley, oats and dried yeast. Both new foods are easy to digest and contain omega-3 and 6 fatty acids for dogs with food allergies, according to Open Farm.

The Kind Earth line also features QR codes on the packaging, allowing for full ingredient traceability, something Open Farm is committed to with plans to offer more ingredient traceability via QR codes on the packaging of other products.

Read more about New pet food and treat products.

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