Pampered Chef Receives Direct Selling Association Technology Innovation Award for Table, a One-of-a-Kind Virtual Party Platform

ADDISON, Ill.–(BUSINESS WIRE)–Pampered Chef was recently honored by the US Direct Selling Association (DSA) at the DSA Engage Annual Meeting in Boca Raton, Florida with the Technology and Innovation Award for its new digital platform, Table . Table is a virtual party platform that allows Pampered Chef consultants to host personalized virtual cooking parties that deliver a highly visual, immersive experience with content designed to enhance a consumer’s dining journey. The interactive platform is an industry first, combining a virtual kitchen experience, social login, live video engagement and personalized content feed for an innovative, first-class virtual experience designed exclusively for consultants and clients by Pampered Chef.

“During the pandemic, our consultants were increasingly using a variety of third-party social platforms and digital tools to virtually engage their audience, but they wanted their own place to party; a place designed to meet the specific needs of their businesses and customers,” said Shiv Dutt, VP of Experience Innovation for Pampered Chef. “We’re proud to say that Table delivers the modern digital version of the cooking experience created by Pampered Chef founder Doris Christopher that delivers meaningful meal solutions for customers.”

Table provides Pampered Chef consultants with the resources to deliver virtual and interactive experiences with full integration with the company’s suite of robust content tools for a fully connected, seamless and proprietary brand experience.

“Pampered Chef is a pioneer and leader in the direct selling industry, and we are pleased to celebrate their innovation and dedication to enhancing communities with entrepreneurial opportunities and delivering renowned products and services across the globe” , shared Joseph N. Mariano, president of the Direct Selling Association of America (DSA).


Pampered Chef, a Berkshire Hathaway company, is a leading provider of personalized and inspiring meal solutions delivered by a community of 65,000 kitchen consultants. For over 40 years, Pampered Chef has helped create countless mealtime moments with friends and family through high-quality, everyday kitchen tools and inspiration, while providing every kitchen consultant with an opportunity flexible to build a business around their own lifestyle, goals and passions. For more information, visit and follow @PamperedChef on Instagram, Facebook and Twitter.


For more than a century, the U.S. Direct Selling Association (DSA) has been the national trade association for companies that provide entrepreneurial opportunities for independent salespeople to market and sell products and services, typically outside of a retail location. fixed detail. In 2021, direct selling took place across the United States, generating $42.7 billion in retail sales and 7.3 million entrepreneurs in the United States sold products or services through the direct selling channel. direct selling, providing a personalized shopping experience to 44.6 million preferred customers and discount shoppers.

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