Paww couture: On International Dog Day, dive into the petite apparel market | fashion trends

A stroll through the neighborhood market would now be incomplete without passing by a pet store offering more than just pet care essentials such as food and medicine. Pet apparel is now taking over major window displays, highlighting a wide variety of items such as T-shirts, neckties, raincoats, shoes and bibs, designed especially for the furry four-legged creatures. Local brands and premium associations with international animated series and movies design and dominate the pet apparel market, competing to provide the best fashion for pets.

According to Ambaresh Sikarwar, Chief Business Officer at Zigly, some of its best-selling garments include T-shirts, T-shirts, and ties. He attributes this demand to several factors, the main one being the rise in the number of people looking to own pets. “India is the fastest growing pet care market with around 20 million pet dogs and around 19 million other pets. The pet care category is growing at a compound annual growth rate of 17% which makes it open to promotion and innovative ideas. Other reasons, such as increasing income, also contribute availability, and exposure to international trends is in demand.” The industry is on an upward trend and is estimated to be a $70 billion industry by 2032 as reported by Future Market Insights (FMI), as a result of the proliferation of pet fashion influencers, small pet apparel companies, and product developments. the design “.

(L) Zigli dog shirt set. (R) Mutt of Course Dog Tie and Shirt Combos.

Supply and demand dynamics play both ways with customers also placing orders for bespoke garments. Working on feedback shared by her sponsors, Sakshi Bawa, founder of Mutt of Course, designed tie and shirt combos for dogs. “Our customers wanted something exciting and fun for their pets with all the upcoming festivities in mind, so we delivered. Pet parents are looking for innovative, quirky, and reliable products, and they’re willing to spend on things that excite them.” The raincoat has been a top seller in their warehouse this year. “We sold over 2,500 raincoats this year, which is about 3x growth for us,” she shares, adding that these demands also inspire companies to innovate. “We launched the Harry Potter collection in December 2021 and it was a sellout of over 10,000 pieces sold in the first few months of launch. This favorable demand inspired us to launch the Tom & Jerry collection, which was the second collection we launched in collaboration with Warner Bros. Consumer Products,” as you say. Likewise for Zigly, which is up 23% month over month when it comes to apparel. “We have been regularly innovating in the field with different types of options for pets like summer collection, monsoon collection and more,” says Sekarwar.

It’s not just a millennial thing

Bawa notes that the average buyer’s age range is “18 to 34 and consists of both men and women” and the lines generally overlap when it comes to determining whether a particular age group should splurge on pet apparel.

Hemangeni Shukla, an instructional designer based in Noida who has a 2.5-year-old beagle named Buddy, gets the best products just for him. “There is no limit to how much he can splurge on, whether it be on shoes, jackets, or belts. He has a couple of Ruffwear shoes that cost about R4.5 kilos each. I also got imported sunglasses for him at this cost R6k,” she says, adding that she also regularly takes vacations planned just around it.

For 36-year-old Natasha Adlakha, a resident of Indirapuram, spending money on her pets is not an expense but a way to pamper them. “We spend it all over R8k to 9k per month on Kulfi (her pet) clothes which includes T-shirts, jackets and cardigans. We also had a golden retriever, Google, who passed away last December, and whose expenses were greater because he was such a large dog. His jackets will cost around R3k while kulfi sweaters come R1.5 kilos – 2 kilos,” she says.

Theo wears a raincoat.
Theo wears a raincoat.

Vedi Mala, a Delhi-based communications consultant, has two Indian islands, Toto and Theo, spends all over R4k-5k a quarter on their clothes. In addition, I also got collars with lights. “My friends from abroad bring them gifts that are not usually available in India,” she says.

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