Petco Health and Wellness Co. will participate. and JustFoodForDogs in developing new, human-grade, frozen pet foods for Petco’s WholeHearted line, as well as piloting a customized food program at Petco Pet Care Centers.
Company officials said the retailer’s expansion of its partnership with JustFoodForDogs will expand its position in the fast-growing premium fresh and frozen food category, and better meet the growing demand from pet owners.
Currently available at approximately 700 Petco locations across the country, JustFoodForDogs’ offering is planned to expand to more than 1,000 Petco Pet Care Centers by the end of 2022, reinforcing Petco’s commitment to providing premium fresh and frozen food options for pets and increasing availability JustFoodForDogs nationwide nutrition officials said. Through the expanded partnership and exclusive arrangement, Petco will continue to be the only national retailer to offer JustFoodForDogs products in retail and online through same-day delivery, online purchase, in-store pickup (BOPUS), and other online fulfillment added Administrators options. The companies will also jointly invest in new marketing programs and an expanded pet grooming center presence to support the in-depth relationship and fast-growing category.
Petco CEO Ron Coughlin said: “Pet parents are rapidly shifting to the fresh frozen food category, which is expected to grow from $1 billion to nearly $4 billion by 2025, 92 percent of which is sold through physical retail today. “. “Expanding our relationship with JustFoodForDogs ensures Petco’s continued leadership in this category and reinforces our unparalleled commitment to pet health and wellness. At a large scale, we offer pet parents the fastest and most convenient access to the freshest human-grade food in the industry, whether purchased on petco.” com and same-day delivery to their doorstep or pick up at a Petco Pet Grooming Center. We look forward to further innovation with the JustFoodForDogs team to offer new and exclusive options to our customers as we grow this long-term and mutually beneficial partnership, and we are excited to become a shareholder.”
Petco will receive an order regarding the equity of JustFoodForDogs associated with the successful implementation of the 2022 Parties Plan, and will have the opportunity to acquire additional shares over time. Both companies agreed on mutually beneficial structures should either Petco want to add some fresh frozen brands to its portfolio or JustFoodForDogs would like to add additional online distribution to its multi-channel offering.
“Petco’s commitment to health and wellness, as well as setting higher standards for pet nutrition, is fully aligned with JustFoodForDogs’ values and mission,” said Julian Mack, CEO of JustFoodForDogs. “We want every dog to live the longest and best life possible through the transformative power of fresh food, backed by science. Pet parents appreciate both the expert nutrition counselor they receive at Petco Store as well as the convenience of Petco store locations and delivery options. Our partnership with Petco has been Great collaboration so far, and we now look forward to deepening this partnership to help more dogs thrive on the health benefits of fresh food.”
Petco’s relationship with JustFoodForDogs began in 2018. In 2019, Petco and JustFoodForDogs launched a state-of-the-art pet food kitchen at Petco’s Union Square store, which marked the beginning of a national expansion program at Petco Pet Centers and at Petco. com. Additional in-store kitchens are set to open at pet care centers this year, including one at Petco’s Sports Arena location in San Diego. Officials added that Petco’s national footprint of strategically located JustFoodForDogs stores has honed in recent years to create an improved infrastructure for fresh and frozen offerings that cannot be replicated by online or brick-and-mortar-only competitors.