Sacha Lord is launching free ‘happy hour’ drinks across Manchester this summer

Warehouse Project and Parklife boss Sacha Lord is launching a citywide happy hour this summer at venues across Manchester. Manchester’s night economy adviser to the mayor Andy Burnham hopes the scheme, called ‘Hospitality Hour’, will help fill venues in the region’s 10 boroughs by providing an hour of free drinks.

He would also like to thank the people of the city for their continued support of the hospitality industry during the difficult times of the pandemic. The first Hospitality Hour is set to take place at the soon-to-open Adelphi Lads Club in Salford this Sunday, June 26. Free drinks will flow from 5-6 p.m.

Speaking of the plans, Lord said: “It’s about coming together and thanking the people of Greater Manchester for their support over the past two and a half years. As an urban region, we have endured tighter restrictions than any other during the pandemic, and now with the difficult economic backdrop, our operators are once again on the brink of closure.

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“It’s time to buy everyone a pint, and what better than to kick off an hour of summer hospitality across our 10 boroughs. I look forward to being at everyone to personally thank the owners, staff and punters who have kept our sector Go.”

The dates and locations for the next Hospitality Hours will be revealed by Lord on his Twitter feed in July and August. Lord warned of significant issues facing the hospitality industry in the coming months, with rising costs in everything from food and drink to energy prices.

He told the Manchester Evening News last month: “My phone is off the hook at the moment. The general feeling, certainly from the independents, is that at least during the first lockdown there was support there, furloughs, commercial rate relief, rebound loans, but no one expected that,” he told the Manchester Evening News. “Unfortunately it’s the operators in the most deprived areas who will be the most hard hit Street drinkers and community pubs.

“In Greater Manchester there are 1806 ‘wet’ pubs, so pubs that don’t serve food, and the vast majority are in our most deprived areas, and obviously if you have the option of buying a pint , or eat and warm, I don’t blame people for having to make that choice.

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