SIAL Paris will return in person in October for the first time since 2018, bringing together food industry experts from around the world to discuss how to prepare for the industry’s future. In this interview, Nicholas Trentzo, CEO of SIAL, discusses the “Own the Change” theme at this year’s show and what attendees can expect.
Published: 25 July 2022
The past few years have brought major changes to the global food industry – from an increased consumer focus on health and sustainability to digital transformation that provides new ways to access products and information. These topics and more will drive discussions at SIAL Paris in October, which will be back in person for the first time since 2018. In this interview, Nicolas Trentzo, CEO of the SIAL Network, discusses how the international event has developed along with the food industry and what attendees can They are expecting at this year’s fair.
How have the events of the past few years since the last SIAL Paris show affected The content of this year’s show?
Since the 2020 edition had to be postponed due to the COVID-19 crisis, we took this as an opportunity to innovate and bring in more trade fair. We are convinced that the crisis period is a very good time to accelerate changes or reinvent business models.
First, we launched a B2B marketplace called CXMP, which acts as a digital platform for display and marketplace for transactions. Before the show, you can find a list All exhibitors and all Display ProductsAs well as connect with the brands you care about, thanks to the networking feature. After the show, you can stay in touch and order products all year long. The platform is free for both exhibitors and buyers – subscription fees will subsequently be applied to exhibitors.
Also, we launched many new fields. Startup Village It will present an impressive selection of startups in partnership with Startup Sesame and FoodTech. Our business lounge will allow our shareholders to hold business meetings in a more relaxed environment. We have also paid great attention to improving the visitor experience. New interactive maps will be available for viewing via Google Maps. We have doubled the number of buses to and from Paris to get to the place. In addition, we have created a new visitor category, Top Buyers, which will allow us to offer them a special transaction and services for the duration of the offer.
Last but not least, in keeping with the main theme of Own the Change, a focus that has been going on since 2020, SIAL Paris will save time for discussion and provide a great platform to bring up disruptive topics, find new drivers and anticipate future issues. sial talks It will feature a set of keynotes and panel discussions that address the topic of “own change” from different angles.
Chef Mauro Colagreco is the patron of this year’s exhibition. How/why was it chosen, and what message will it carry in this year’s fair?
We live in a period of transition, renewal of innovation and global social responsibility. Inspired by a society whose expectations and lifestyles are evolving at a rapid pace, and by the agri-food industry facing economic, environmental and social challenges, the theme of Own Change is today more than ever sending a powerful message that radical change is of course, if we are to achieve a transformation in agri-food It works everywhere, for everyone.
Mauro Colagreco was an obvious choice because his vision of the food industry aligns perfectly with our theme of change. In addition to his social and environmental commitments, Mauro is a unique three-Michelin star chef with an inspiring international background that we believe fits in perfectly with SIAL’s international scope. His path was full of journeys, discoveries, ambitions and tireless efforts that led him to the pinnacle of his art. His bold approach and innovative vision are reflected in his kitchen that transcends seasons and regions. Convinced of the benefits of short supply chains and backed by the links he has created with the natural environment, he is committed to saving the planet. This extraordinary and definitively ethical chef has broken conventions, and is working tirelessly to get involved in the fight against climate change.
SIAL Paris unveiled the Future Lab at the 2018 show. How has this part of the show evolved for 2022 and what are the latest trends and technologies attendees can expect to see this year?
We chose to focus on 2030, which is mainly tomorrow from a R&D perspective. We wanted a real future vision – not a sci-fi animation – so our visitors could see their business potential and get an idea of the investments they should make now to be in the best position to embrace these trends.
Also, we always keep in mind that every professional who attends the show is a consumer, a human who makes his decisions every day, and those choices have an impact on the world. Future Lab’s mission is to educate both the consumer as well as the professional. Three perspectives will be presented: Agriculture 2030, Retail 2030 and Food 2030.
SIAL presented its first US exhibition this year in Las Vegas. What is the motive behind it Launching a show in the United States, and what benefits professionals based in the United States will get Attending the SIAL Paris exhibition?
SIAL is the largest global network of B2B trade fairs, and we organize around 15 events every year. We’ve been in North America for over 20 years with a Canadian show, alternating between Montreal and Toronto. It is clear that we are now developing a new business platform to develop the US market, the largest food market in the world. The current market is segmented by region and vertical food with dedicated vertical trade fairs. There is a clear demand from both buyers and exporters to develop a new export/import business platform.
SIAL Paris remains an excellent place for American food professionals to network with others in the industry from around the world, and attendees from the United States are growing in number. In 2018, 3,649 people attended SIAL Paris from the United States, an increase of 15.76% compared to 2016. This year, we expect 120 American companies to participate in SIAL Paris 2022.
How to register to attend the exhibition SIAL Paris?
US attendees are encouraged to pre-register to take advantage of the discounted rates. Visit the SIAL Paris website to secure your badge today.
Nicholas Trentzo is the CEO of SIAL Network. After starting his career as an Export Manager for the Danone Group, he held various marketing positions at United Biscuits Group. His professional background is based on international marketing and business development in the food industry. The SIAL Network is part of the Comexposium Group, and since its inception in 1964 has become the world’s premier network for food innovation.