Starbucks will open 2,000 stores in the United States by 2025

Starbucks has announced plans to add 2,000 new stores in the United States by 2025, including pickup stores, drive-thru only, and delivery-only locations.

At its Investor Day 2022 event in Seattle this week, the coffee giant said the expansion will allow the company “to meet customers when and where they want”.

Starbucks also revealed at the annual event that it plans to spend $450 million next year to upgrade its existing stores in North America with new equipment and technology that the company says will “increase efficiency and reduce complexity” for store employees.

The new equipment will include a dispensing system that cuts the time it takes for employees to make “custom” drinks — think Mocha Frappuccino — from 86 seconds to 35 seconds, the company said.

Starbucks also pledged at the event to introduce new methods of brewing coffee that aren’t as labor intensive as its current workflow, conceding that “the work we do in our stores today ‘today is too hard physically’, according to a report from chainstoreage.

The focus on improving efficiency by making it easier for baristas to serve a growing beverage menu — two out of three drinks sold by Starbucks are personalized, and cold drinks now account for 60% of sales — comes as Starbucks is responding to a growing movement by employees dissatisfied with working conditions to unionize.

In the past year, 236 of the company’s 9,000 U.S. stores voted to unionize. In May, Starbucks pledged a $1 billion investment to improve wages and training for its workers, and to help them deal with financial needs such as student loan debt.

This week’s announcements follow a letter to employees posted on the Starbucks website in July by interim CEO Howard Schultz informing them that the company’s plan “to reinvent Starbucks for the future” will be guided by four principles:

Safety, hospitality and goodwill for its stores; advancement and opportunities for its employees; the well-being of its communities; and “shared power, shared responsibility, shared success”.

Concerns about the safety of its stores in the post-pandemic environment appear to be a major factor in the company’s plan to increase customer pick-up options, including delivery-only and point-of-sale outlets. flying.

Earlier this year, Starbucks closed 16 stores in five U.S. cities in response to worker fears about crime and safety, including complaints about drug addicts congregating in bathrooms open to the general public in stores across the country. company.

This year, Starbucks began rolling out its Starbucks Pickup concept of small cashier-less outlets designed for customers who order using the company’s app and then stop to pick up their orders.

Leave a Reply

%d bloggers like this: