STELLA & CHEWY’S LAUNCH THE FIRST EVER NATIONAL ADVERTISING CAMPAIGN, “ALL YOU NEED IS RAW”

Multichannel campaign led by ChicagoCreative agency based in Highdive Advertising, directed by Ian Kibe And the Corey Chrissy From Terri Timely, it consists of several points: 15 and 30 seconds and will include cable TV, connected TV/video, audio, social media, experiential, personalized content, mobile rich media, and influencer relationships.

“We are very excited about this partnership with Stella & Chewy’s,” he said. Mark Gross, CCO and co-founder of Highdive Advertising. “With many of us at Highdive being pet parents or lovers ourselves, we appreciate Stella & Chewy’s commitment to providing pets with healthier, less processed foods. In their first ever national brand campaign, we knew we had to be bold and upfront with these sites. To show you just how raw pets can be – and why we simply love them. We thoroughly enjoyed collaborating with the Stella & Chewy team to bring this campaign to life and can’t wait to see what happens.”

The paid media strategy, developed and implemented by award-winning Exverus Media, uses advanced data and analytics to measure brand awareness, sales performance, and online conversions for each media element. The comprehensive media strategy and approach is designed to rapidly grow the family penetration and bring new consumers to the Stella & Chewy family’s growing family of raw dog and cat food and treats.

“Our vision for consumers is that pet parents want to share their experiences with their pets. So media sites have had to support ‘co-viewing’ opportunities: think Animal Planet and Bravo, pet music playlists on Spotify and pet communities Reddit,” tasha’s dayvice president of media at Exverus Media.

To learn more about Stella & Chewy’s range of premium raw and natural pet foods for dogs and cats, visit www.allyouneedisraw.com or follow the company at Facebook or Instagram.

About Stella and Choice

Founded in 2003 and headquartered Oak Creek, WisconsinStella & Chewy’s strives to provide the highest quality all-natural, all-natural pet foods with a focus on nutrition, palatability, safety and comfort. The company’s dog and cat products include pies, frozen bites, freeze-dried dinners, meal mixers, baked foods, stews, gravies and desserts. Stella & Chewy’s proudly established the Journey Home Fund; A charity that promotes the adoption of adults and senior pets. For more information about the company, products, and your nearest retailer, visit stellaandchewys.com or call 877-477-8977.

About Heidev

Founded in 2016, Highdive (highdiveus.com) is an independently owned, full-service creative agency headquartered in Chicago. Designed for brands that want best-in-class creativity but don’t want the baggage that usually comes with it, the agency has a unique promise: to create better relationships with clients and agencies in the world. Led by four seasoned advertising executives who have set out to create an agency made up exclusively of top performers in every discipline, Highdive is breaking the traditional agency model to deliver an incredibly powerful business that can’t be ignored for brands including Jeep, Ram Trucks, Lays and Beam. Suntory, NHL, Nike, Boost Mobile, Airheads, Fruit-tella and Rocket Mortgage. In its rapid growth trajectory, Highdive has been recognized as Small Advertising Agency of the Year, Midwest, three times and 2020 National Small Advertising Agency of the Year. Highdive also ranked #1 on Adweek’s list of fastest growing agencies for 2020.

About Exverus

Named by Ad Age as the Best Media Agency of the Year, AngelsExverus is a strategic media consulting firm that begins with brand passion, goals and translation for today’s media landscape. Designed specifically to meet the needs of culture-innovating brands in high growth mode, Exverus collaborates with customers to deliver integrated campaigns that get people talking, build brand value and drive sales. For more information, follow exverus or visit www.exverus.com.

Media contact:
Stella and Choice
Betsy Radio
262.893.7276
[email protected]

Zino set for Stella and Choice
Sammy Davis
312.934.3180
[email protected]

Campaign Title: All You Need Is Raw

Stella and Choi credits
David CampbellCMO
Sudhir KusarajuVice President, Brand Marketing
Debra YuBrand Manager
Roy Torrescreative director,

Highdive Credits
Creator
Mark GrossCo-Founder, Chief Creative Officer
Chad BrodyCo-Founder, Chief Creative Officer
Katie Perotcreative director,
Brian Kolbcreative director,
Rebecca Wilsonsenior designer
Dave MuhlenfeldCopywriter

the account
Megan Lallimanaging partner
Kristen WoodkGroup account manager
Jimmy LazarovSenior Account Executive

Produce
Only PassanitesHead of Production, Executive Producer
Will Saint ClairExecutive Producer
Marianne NewtonExecutive Producer

strategy
Mike Harrischief strategist

business affairs
Kelly BeemanBusiness affairs manager
Annie PaganiniProduction Manager

Production Partner Credits
park photos
Directors: Terry just in time
Producer: David Lambert
Executive Producers: Jackie Kellman BisbeeAnd the Anne Bobrov
Head of production department: Chelsea Schering

Cutters
editor: Billy Montrose
Executive Producer: Patrick Casey

Music Credits
marmoset

Graphics/Title Credits
Sarovsky
Irene SarovskyExecutive Creative Director
Stephen Anderson– Executive Producer
Stephen Wire– creative director
Duarte Elvas– creative director
Will Townsend– Producer
Joel Seigner – Producer
Molly DavisAnimator/Designer
Travis HawthorneAnimator/Designer

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Source: Stella and Choice

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