People really wanted Taco Bell to bring back Mexican pizza. The Yum! The chain of brands got rid of the popular treat when it revamped its menu during the pandemic.
The company dropped items that were more difficult to make or required special ingredients. In the case of Mexican pizza, she ditched a very popular item, at least in part because its packaging was inefficient.
In reality, it’s also possible that Taco Bell took the Mexican pizza away so they could bring it back. The company certainly seems aware of what customers think.
“Our menu is full of fan favorites, but Mexican pizza tops the list,” Taco Bell CEO Mark King said in a press release. “From his flashy introduction to menus in 1985 as ‘Pizzazz Pizza’ to his inspiration behind the creation of infamous jingles, Mexican Pizza has a long history with the brand, and I’m glad we were able to give fans what they crave and bring our classic Mexican pizza home.
Fans both rejoiced and complained about the return of Mexican pizza, but it’s very clear that the product’s return overshadowed two other new menu items.
Taco Bell takes drinks seriously
Taco Bell has focused on its beverage platform. This makes sense because the drinks have a very high margin and are easy to produce. The chain has been inventive with its drink menu and leaned into bold flavors that serve its audience without being particularly in tune with its food offerings.
Now, along with bringing back Mexican pizza, it’s also added two new drinks to its drink menu – Brisk Dragon Paradise Sparkling Iced Tea and Dole Lemonade Strawberry Squeeze.
Brisk Dragon Paradise Sparkling Iced Tea is a sweet hibiscus sparkling tea with flavors of dragon fruit, raspberry and blackberry,” Chewboom reported. “Meanwhile, Dole Lemonade Strawberry Squeeze offers Dole lemonade with a burst of strawberry flavor.”
Both are considered limited time offers.
Taco Bell weathers the pandemic
Taco Bell has changed its menu during the pandemic, but Yum CEO David Gibbs has made it clear that the brand, which accounts for about a third of the company’s sales, is continuing to perform well in its first quarter earnings call. trimester.
“Given the brand’s role as a cultural leader in the industry, it’s easy to overlook its experience and heritage, which makes us even more confident in the brand’s ability to navigate any economic environment,” he said. “Taco Bell is executing on its strategy to inspire and enable the world to live but by remaining relevant, simple and distinctive for its customers.”
He credits much of that success to the chain continuing to innovate in food and value.
“On relevance, Taco Bell continued to champion customer value with new offerings to suit every occasion, including the introduction of $2 burritos on the new Cravings Value menu, complementing the existing $1 menu offering from Taco Bell. The combination of Taco Bell’s new Cravings Value menu with its box and combo offerings positions Taco Bell well to meet the needs of all customers,” he added.
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This story was originally published May 21, 2022 5:27 p.m.