Technomic Reveals Global Breakfast Opportunities

A new report identifies market size, consumer insights, menus and operators related to the global breakfast category

CHICAGO, July 26, 2022 /PRNewswire/ — Technomic just released the Global Breakfast Menu Category Report, offering solid coverage, including consumer food and drink preferences; segment sponsorship; leading global, regional and local restaurant brands; and menu trends and insights into new product development strategies.

“The breakfast category has remained largely resilient throughout the global pandemic and now presents an opportunistic time slot for many restaurateurs and partner suppliers,” says Aaron Jordan, director of global research and insights at Technomic. “Consumers are using restaurants and food outlets again as normality returns to everyday life, but their attitudes, preferences and even types of venues vary from country to country.”

Key findings include:

  • 24% of consumers worldwide eat breakfast in a restaurant or eating place, down only 2% from the pre-pandemic period
  • 48% of consumers in Mexico dine at a full-service restaurant for breakfast – the highest percentage in North America for this segment
  • 39% of consumers worldwide buy a breakfast sandwich occasionally, one of the most popular in Chile (53%) and Malaysia (45%)
  • Four of the top five consumer favorite breakfast beverages worldwide are hot concoctions, including hot coffee, hot tea, hot specialty coffee and hot chocolate

The report is a deliverable included in Technomic’s Global Foodservice Navigator, which provides ongoing tools to stay on top of changing consumer, menu and operator trends nationally and globally.

Learn more:

Contact: Patrick Noone(312) 506-3852, [email protected]

About Technomic
Technomic Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer trend tracking and menus and other cutting-edge strategic research and analysis capabilities, to prioritize and carve out business opportunities. Our customers include food manufacturers and distributors, restaurants, retailers, and many other food industry-aligned businesses looking to make informed decisions to support their business growth. Visit Technomic at

About Winsight
Winsight LLC is a business-to-business information company serving the restaurant and non-commercial foodservice, petroleum product retail and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products such as subscription data products, reports, research tools, research programs, fully customized studies, conferences, personalized marketing services, meetings. , commercial print and digital media. To learn more, visit

SOURCE Technomic

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