This report has always been the go-to for our grocery industry – this edition is 17 for the enterpriseThe tenth Report. For me, there are two of the most important findings about diet and stress.
The survey was conducted in March of this year, as many people were feeling a bit better about the pandemic; Much better than they did a year ago. However, the IFIC reported that in 2022, 52% of participants said they had followed a diet or eating pattern in the past year. This is a significant increase – in 2021 the figure was only 39%. They also found that the diet increase came mainly from those under 50.
There is no doubt in my mind that this is a consequence of the epidemic – in two respects. One is trying to shed those extra pounds of Covid and the other is a renewed interest in public health and strengthening our immunity. IFIC found that the most important motivators were long-term health protection and weight loss.
Mayo Clinic’s much larger diet mindset survey of more than 200,000 Americans found that 83% of respondents value health above all other aspirations.
The baby boomers in the IFIC survey were more likely to cite protecting long-term health and weight loss – with this baby-boomer generation moving into their mid-70s, or their lives – or perhaps searching for the fountain of youth, becoming more important.
IFIC says Generation Z is motivated by an improvement in their physical appearance and a desire to better manage a state of health.
Most Americans in the survey – in fact, 56% – reported feeling “extremely” or somewhat stressed within the past six months. Both millennials and Generation Xers are three times more likely to report severe stress than baby boomers. One in four of all generations said they always or often eat when stressed. What do we do to manage stress? 41% are sleeping, 40% are exercising, 30% are working on their mental health, and 30% are changing their diet and nutrition; More than a third of this group focus on healthy behaviors rather than weight loss.
The move to look for natural foods to avoid artificial ingredients is powerful as 64% of Baby Boomers, 44% of Generation X, 41% of Millennials, and 36% of Generation Z shoppers have embraced this behavior.
Surveying is a must for those working in the grocery sector.