The Better Choice Company Announces Halo Holistic Pet Food

NEW YORK, August 22, 2022 (GLOBE NEWSWIRE) — The Better Choice Company (NYSE: BTTR), a company specializing in pet health and wellness, has announced the launch of new and improved Halo Holistic, a leader in natural and holistic pet foods for more than 30 years. year. Enhanced recipes contain higher levels of responsibly sourced protein, more skin and coat health, and improved digestive support through higher levels of guaranteed probiotics and added post-biotics.

“Throughout our 30-year legacy, our mission has always been to improve the Halo brand and enhance the nutritional value and benefits of our products,” said Scott Lerner, CEO of Better Choice Company. “New and improved Halo Holistic recipes deliver optimal health through responsibly sourced ingredients and complete digestive support.”

The brand also removed soy from all products and made poultry-free recipes for pets with allergies. Other benefits include:

  • Improved formulation: Contains no soy, poultry-free options and higher protein content
  • HIGH QUALITY INGREDIENTSThe first component is:
    • Animal proteins obtained from reliable, certified, antibiotic-free sources
    • Uses only non-GMO fruits and vegetables
    • Does not contain any corn, wheat, soy or artificial preservatives
  • More skin and coat support: Includes high levels of omega fatty acids and a perfect 4:1 ratio of omega-6 to omega-3
  • Digestive Support: Guaranteed level of probiotics and prebiotics added
  • New packaging: Features an undated design and a deluxe bag with a stay-fresh zipper that can be recycled through the TerraCycle Partnership

Available at Petco, Chewy, Amazon, and, Halo Holistic includes dry and wet food for dogs and cats of all ages and breeds.

Pictures are available here.

About Hello Pets
For over 30 years, Halo Pets has been committed to providing innovative pet foods for optimum health and happiness. Made with the highest quality, carefully sourced ingredients and formulated by leading veterinary and nutrition experts, Halo Pets provide pet parents with science-based, natural nutrition they can trust. For more information, please visit

The Better Choice Company is a rapidly growing pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier, longer lives. We have a wide range of pet health and wellness products for dogs and cats sold under the Halo brand across multiple formats, including foods, treats, wraps, dental and chewable products, and nutritional supplements. Products consist of canned dog and cat food, canned foods, freeze-dried raw dog foods and treats, plant-based dog foods, oral care products and nutritional supplements. The Better Choice Company’s core products sold under its Halo brand are made with the highest quality ingredients carefully sourced for science-based, natural nutrition. Each innovative recipe is formulated by leading veterinary and nutrition experts to deliver optimal health. For more information, please visit

Media contact:
Jessica Brah
Paramount Public Relations
[email protected]

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