Anyone who prefers chocolate ice cream to meat in their tacos should seek out an ice cream truck because the Choco Taco’s days could be numbered. Over the weekend, rumors that the Unilever-owned Klondike brand discontinued the Choco Taco spread on Twitter and Facebook. The Choco Taco was introduced in 1984 and features stuffed ice cream inside a taco shell-shaped waffle cone.
Rumors of the Chaco Taco’s death originate from Sno Cone Joe, an ice cream truck operator from Roslyn, New York, reports The takeaway. Joe posted a Photoshopped tombstone that read “RIP Choco Taco 1984-2022”. He included a link to the Klondike Bar website, urging fans to tell the company they want Choco Tacos to stay alive.
We are constantly updating our product portfolio to create exciting new innovations that reflect consumer preferences and trends. A necessary but unfortunate part of this process is that we sometimes discontinue products in order to ensure that we can offer the best variety nationwide.
— Klondike (@Klondikebar) July 25, 2022
Later, Joe posted a screenshot of an email he received from Klondike, claiming that Choco Tacos had been discontinued. “We’re sorry to have to share sad news; Klondike ChocoTacos has been discontinued,” the email read. “We know how disappointing it is when your favorite frozen dessert is no longer available. It’s always a tough decision for us to discontinue a product, especially when we hear from fans like you who really enjoyed it.”
Since it’s easy to fabricate an official-looking email, many Sno Cone Joe Facebook followers remained skeptical. Some have accused him of making it all up just to get likes. However, The Takeout reached out to a Klondike representative who said the rumors were true. “The Choco Taco has been discontinued,” the rep said.
Klondike also confirmed the news in a tweet on Monday. “We are constantly updating our product portfolio to create exciting new innovations that reflect consumer preferences and trends,” the brand explained. “A necessary but unfortunate part of this process is that we sometimes discontinue products in order to ensure that we can offer the best variety nationwide.”
The brand’s sudden decision to discontinue Choco Taco is strange. As recently as June 7, the brand’s social media reps said single-serve Choco Taco wrappers would still be distributed. “Hello, the Klondike Choco Taco 4 pack is no longer available,” Klondike explained. “The single-serve Klondike Choco Taco will still be available in ice cream trucks and convenience stores nationwide. Use the store locator to find where Choco Tacos are sold near you.”
In February, Klondike partnered with Taco Bell to bring the Choco Taco to restaurants in Southern California and Wisconsin, CNN Remarks. The partnership marked Klondike’s 100th anniversary and Taco Bell’s 60th anniversary. The treat was available at Taco Bell for years before being removed from the menu in 2015.