The Kitten Bowl is officially moving to GAC Media with a new title for 2023 – Deadline

Update, 2:15 p.m.: Kitten Bowl has officially moved to GAC Media, following its cancellation on the Hallmark Channel, with a new title. Renamed Great American Rescue BowlThe special event will air on GAC Family on the Super Bowl Sunday, February 12, 2023.

Great American Rescue Bowlin collaboration with North America’s North Shore Animal League, will showcase kittens, puppies, kittens and dogs available for adoption at shelters across the United States

Kitten Bowl is credited with facilitating over 75,000 pet adoptions since its premiere in 2014.

“The plight of homeless animals continues to ravage across the country, so being able to televise a proven difference-maker helping pets find their forever homes was an easy decision,” said Bill Abbott, President and CEO of GAC Media. “We are incredibly proud to welcome the Great American Rescue Bowl to the GAC family and excited to have this huge fan favorite event being the annual anchor of the network’s pet-focused programming.”

The GAC family will announce more details, including information on adoption events, Great American Rescue Bowl Parties and more to come.

Previous, February 7: Kitten Bowl may be headed for a new home. After word that Hallmark Channel canceled its annual Super Bowl alternate program, the GAC Family, run by Bill Abbott, former President and CEO of Hallmark Channel, is looking into bringing the event to the GAC in 2023, we confirmed.

“While we do not currently develop original animal-centric programming, Hallmark Channel is pleased to support partners such as the North Shore Animal League America as part of our commitment to social responsibility initiatives,” a Hallmark Channel spokesperson said in a statement.

“The Kitten Bowl was a passion project that everyone involved will always be proud to be a part of,” Abbott wrote on Twitter. “Grateful that we have been able to find furry homes for so many. Please continue to support the Animal League in their mission to find all these home-loving animals. #GetYourRescueOn and #adopt a furry friend!”

Several Hallmark Channels alumni have moved on to GAC Family since the network launched in September 2021. Former Hallmark Channel stars Danica McKellar and Trevor Donovan have signed multi-picture deals with GAC Family. in addition to, When the heart calls Youngsters Lori Loughlin and Daniel Lessing met up for Adventure Returns When hope calls on the GAC family, among others.

The Kitten Bowl aired from 2014 to 2021 on the Hallmark Channel.

Variety was first to report the news.

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