Anyone who’s ever eaten at Chef Tam’s Underground Café knows that Chef Tamra Patterson has mastered the art of frying.
His perfectly cooked fried chicken, fried catfish and fried green tomatoes have become household names at his Memphis restaurant. Each is always crispy and juicy without being greasy.
It’s no surprise, then, that Memphis-based Wesson Cooking Oils decided to partner with this Memphis chef for his first campaign in nearly three decades.
“Wesson has called Memphis home since the factory opened in 1936, and we’re thrilled to partner with Chef Tam and connect with the community over great food, while supporting the Mid-South Food Bank,” adds Irman Webb, director of Wesson. US retail sales.
Webb said the company wanted to partner with a chef from Memphis and found Patterson to be an ideal match, not just for her accolades, including being Food Network Chopped Champion, but because she uses oils from Wesson cooking in his recipes.
After:‘Chopped’ Champion: Memphis Chef Tam Wins Food Network’s ‘Chopped’
The last major promotional campaign for Wesson dates back to the 1990s with actress Florence Henderson.
For this partnership, the initial campaign will be a three-week promotion called “Inflation Vacation”. Wesson’s Inflation Holiday Thursdays will feature 1990s prices from September 22 through October 13, 2022 at Patterson’s Union Avenue Restaurant.
The special menu, offered to the first 75 guests on Thursdays, will include three of Chef Tam’s most delicious family recipes.
On the menu, Chef Tam’s fried green tomato BLT for $7.18 (usually $12), his legendary buttermilk fried half chicken with his signature seasoning for $10.18 (usually $17) and his cola cake for $4.19 (usually $7).
Wesson will donate $5 to the Mid-South Food Bank (up to $10,000) each time an Instagram post about the initiative is tagged with @Wesson and #inflationvacation.
Additionally, Patterson will share recipes featuring Wesson Oil as an ingredient on social media as part of the campaign.
“I do video cooking demonstrations of these recipes so you can see everything from ingredients to preparation techniques,” Patterson said. “I really love these recipes and I know you do too, so check them out on Instagram @Chef_tamonthegram and @wesson.”
“Remember to tag us in your food photos, each tag equals a donation to the community,” Webb said.
Find Wesson Inflation Vacation recipes and coupons at purewesson.com/inflation-vacation/.
Jennifer Chandler is the food and restaurant reporter at The Commercial Appeal. She can be reached at [email protected] and you can follow her on Twitter and Instagram at @cookwjennifer.