What makes Nescafé Gold ice cream “unique”? Real coffee beans and patented “soft coating” technology

Nestlé is testing its first brand of Nescafé coffee ice cream. While coffee-flavored ice cream doesn’t sound new, Nestlé believes its NPD offers a “one-of-a-kind” experience.

“This innovation appeals to consumers who want to enjoy a unique ice cream taste and culinary experience”,a spokesperson told DairyReporter.

“We didn’t just want to make coffee ice cream, but rather take the Nescafé coffee experience and recreate it in the ice cream category. This delicious, premium ice cream is the perfect treat for consumers,”Alexander von Maillot, global head of the Confectionery and Ice Cream strategic business unit, said.

So what makes this ice cream “unique”? Two things, according to Nestlé: the use of real coffee beans and the company’s soft coating technology.

Nescafé Gold Cappuccino Full Bean Ice Cream

Nescafé Gold Cappuccino ice cream “breaks new ground” by using coffee beans in both the coating and the core of the ice cream, as opposed to the coffee flavors.

Nestlé’s product development teams replaced the cocoa solids used in typical chocolate-coated ice cream sticks with real coffee. “The main difference between the use of coffee grounds and the flavors is that the coffee grounds allow us to offer a unique ice cream taste.”detailed the spokesperson.

The company is able to strike the “perfect balance” between coffee, dairy and sweet flavors by leveraging its “soft coating technology,” they continued.

“Thanks to this ‘soft coating’ technology, our teams have taken up the challenge of finding the perfect balance between ‘coffee-ness’, milk and sweetness.”Guglielmo Bonora, head of Nestlé R&D Singapore, explained.

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