ZIWI Peak buys pet food freeze dry company

ZIWI has agreed to buy New Zealand-based Freeze Dried Foods NZ LTD (FDF) and its subsidiary ZIWI for an undisclosed amount. ZIWI Limited sells air-dried raw pet food, wet pet food, and dog and cat treats in more than 25 countries, according to current data of the top pet food companies in the pet food industry. All meat and seafood are sourced from New Zealand and all Ziwi products are manufactured in New Zealand. The company’s annual revenue was $16,320,000 in 2021.

Founded in 1997 and employing approximately 140 people, FDF has over 26 million pounds of freeze drying capacity. It continues to invest in technology to ensure that it keeps pace with the growth of New Zealand’s freeze-dried products. FDF has long-term third-party manufacturing partnerships with several New Zealand brands, including the Kiwigarden subsidiary that exports children’s snacks to Australia, China and North America.

Richard Lawrence, Managing Director of ZIWI, says the investment in FDF is about delivering innovative, sustainable growth for ZIWI, and its commitment to ZIWI-owned manufacturing that provides peak nutrition without compromise. This is best achieved by accessing FDF’s patented continuous freeze drying process. This investment builds on ZIWI’s successful brand strategy of owning and investing in processing technology to meet strong global demand for its premium product range, Lawrence said.

ZiwiPeak background

In 2021, China-based private equity firm Fountainvest Partners acquired pet food company ZIWI Ltd, maker of the Ziwi Peak brand, according to Radio New Zealand. The acquisition will finance Ziwi’s further growth. Although the terms were not disclosed, the reporter speculated that the private equity firm had bought the New Zealand-based pet food company for NZ$1.5 billion (US$1.04 billion). Ziwi has sales of approximately NZ$50 million (US$35 million) annually. Despite the acquisition, Ziwi executives expect business to continue as usual.

Ziwi was founded in Mount Maunganui, New Zealand by free-ranging deer farmer, Peter Mitchell, who had previously supplied deer meat to pet food companies, according to the company’s website.

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